Sweet Leaf Tea Social Media
Design and art direction of new social media graphics for Sweet Leaf Tea—a premium organic iced tea beverage—each targeted to specific categories centered around the core brand, their new offerings, and general promotional campaigns. The main goal was to significantly increase brand awareness of Sweet Leaf and grow sales across their markets. People engaged most with the posts directly comparing Sweet Leaf to their competitors, showing that their customers cared about Sweet Leaf’s use of organic ingredients, pure cane sugar, and delicious flavors.
